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Spreading Cross-Cultural Connections

Dommuseum Hildesheim

Branding
Campaign
Marketing

How to engage a new audience for the Dommuseum Hildesheim? The goal was to create a striking campaign and exhibition design for “Islam in Europe: 1000–1250,” offering a fresh perspective on the interrelations of religion and culture.

Strategy: We aimed to create a key visual that would be unmissable on the streets of Hildesheim and beyond. This involved rolling out essential elements throughout the exhibition in collaboration with the exhibition design studio Schröder Rauch.

Solution: By bridging exhibition pieces with contemporary fonts and a striking yellow color palette, the main visual became the leitmotif of the show. This set the tone for all marketing materials and the graphic elements of the exhibition design. 

Client:

Dommuseum Hildesheim

Location:

Hildesheim

Services:

Branding, Design

Year:

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Exhibition poster graphic design at a bus stop reading "Islam in Europa 1000-1250" at Dommuseum Hildesheim, featuring bold yellow text over a brown textured background.
Exhibition poster graphic design at a bus stop reading "Islam in Europa 1000-1250" at Dommuseum Hildesheim, featuring bold yellow text over a brown textured background.
Exhibition Branding reading "Islam in Europa 1000-1250" in bold yellow on glass at Dommuseum Hildesheim.
Exhibition poster graphic design at a bus stop reading "Islam in Europa 1000-1250" at Dommuseum Hildesheim, featuring bold yellow text over a brown textured background.
Exhibition Branding reading "Islam in Europa 1000-1250" in bold yellow on glass at Dommuseum Hildesheim.
Exhibition poster graphic design at a bus stop reading "Islam in Europa 1000-1250" at Dommuseum Hildesheim, featuring bold yellow text over a brown textured background.
Exhibition Branding reading "Islam in Europa 1000-1250" in bold yellow on glass at Dommuseum Hildesheim.
Several exhibition graphic design posters lined up reading "Islam in europa 1000-1250" for Dommuseum Hildesheim with a blurry Person walking in front.
Several exhibition graphic design posters lined up reading "Islam in europa 1000-1250" for Dommuseum Hildesheim with a blurry Person walking in front.
Several exhibition graphic design posters lined up reading "Islam in europa 1000-1250" for Dommuseum Hildesheim with a blurry Person walking in front.
Several exhibition graphic design posters lined up reading "Islam in europa 1000-1250" for Dommuseum Hildesheim with a blurry Person walking in front.
Photo of a european museum map with the cities Barcelona, Reichenau and Hildesheim connected with a dotted line.
Photo of a european museum map with the cities Barcelona, Reichenau and Hildesheim connected with a dotted line.
Photo of a european museum map with the cities Barcelona, Reichenau and Hildesheim connected with a dotted line.
Photo of a european museum map with the cities Barcelona, Reichenau and Hildesheim connected with a dotted line.
Photo with several exhibits in a museum with Yellow information boards. On a wall is a european map with Kairo, Palermo, Cordoba, Konstantinopel and Hildesheim.
Photo with several exhibits in a museum with Yellow information boards. On a wall is a european map with Kairo, Palermo, Cordoba, Konstantinopel and Hildesheim.
Person reading a black information board with white text in arabic, german, english and turkish, as part of the brand identity design
Photo with several exhibits in a museum with Yellow information boards. On a wall is a european map with Kairo, Palermo, Cordoba, Konstantinopel and Hildesheim.
Person reading a black information board with white text in arabic, german, english and turkish, as part of the brand identity design
Photo with several exhibits in a museum with Yellow information boards. On a wall is a european map with Kairo, Palermo, Cordoba, Konstantinopel and Hildesheim.
Person reading a black information board with white text in arabic, german, english and turkish, as part of the brand identity design
Graphic design of a Map showing the scale of the byzantine empire around the year 1025
Graphic design of a Map showing the scale of the byzantine empire around the year 1025
Graphic design of a Map showing the scale of the byzantine empire around the year 1025
Graphic design of a Map showing the scale of the byzantine empire around the year 1025
Three black brand identity design symbols on a yellow background.
Three black brand identity design symbols on a yellow background.
Photo of a black exhibition wall with a white european map and the headline "Byzantine Empire" written in four different languages.
Three black brand identity design symbols on a yellow background.
Photo of a black exhibition wall with a white european map and the headline "Byzantine Empire" written in four different languages.
Three black brand identity design symbols on a yellow background.
Photo of a black exhibition wall with a white european map and the headline "Byzantine Empire" written in four different languages.
Photo of several yellow information boards in a museum containing black text in four different languages. In the background are several exhibits in a glass box, as part of the brand identity design
Photo of several yellow information boards in a museum containing black text in four different languages. In the background are several exhibits in a glass box, as part of the brand identity design
Photo of a room with several exhibits in glass boxes with black on grey information boards on the wall.
Photo of several yellow information boards in a museum containing black text in four different languages. In the background are several exhibits in a glass box, as part of the brand identity design
Photo of a room with several exhibits in glass boxes with black on grey information boards on the wall.
Photo of several yellow information boards in a museum containing black text in four different languages. In the background are several exhibits in a glass box, as part of the brand identity design
Photo of a room with several exhibits in glass boxes with black on grey information boards on the wall.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.