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Storytelling for a Hideaway

Gutshaus Friedenfelde

Webdesign
Branding
Content

Gutshaus Friedenfelde, a collection of three holiday homes with cultural aspirations, needed a new website design to appeal to a younger audience and highlight its versatility as an event venue.

Strategy: We aimed to create a branding platform that sparks inspiration, bringing a contemporary cultural vibe to the historical building while showcasing its unique offerings.

Solution: The fresh web design features vibrant color accents and custom shapes inspired by the architecture and surroundings. A logo that bridges the past and present complements the content designed to inspire potential guests. All of this is presented within a compact website, complete with a booking calendar and a dedicated page for their inhouse music festival Kalit.

Client:

Gutshaus Friedenfelde

Location:

Uckermark

Services:

Branding, Web Design, Content, Photography, Social Media

Year:

2023

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Gutshaus Friedenfelde logo
Gutshaus Friedenfelde logo
The entrance of the main house, the Gutshaus
Short form of the logo design saying "GF" in black color on an orange background
Gutshaus Friedenfelde logo
The entrance of the main house, the Gutshaus
Short form of the logo design saying "GF" in black color on an orange background
Gutshaus Friedenfelde logo
The entrance of the main house, the Gutshaus
A hand holding a phone showing the website design of the Gutshause Friedenfelde about us page
A hand holding a phone showing the website design of the Gutshause Friedenfelde about us page
A snippet from the website talking about the the estate and the history showing the UI Design
A hand holding a phone showing the website design of the Gutshause Friedenfelde about us page
A snippet from the website talking about the the estate and the history showing the UI Design
A hand holding a phone showing the website design of the Gutshause Friedenfelde about us page
A snippet from the website talking about the the estate and the history showing the UI Design
One of the rooms of the Gutshaus Friedenfelde with two couches and a wooden desk with two windows in the room and a colorful rug on the floor
One of the rooms of the Gutshaus Friedenfelde with two couches and a wooden desk with two windows in the room and a colorful rug on the floor
One of the rooms of the Gutshaus Friedenfelde with two couches and a wooden desk with two windows in the room and a colorful rug on the floor
One of the rooms of the Gutshaus Friedenfelde with two couches and a wooden desk with two windows in the room and a colorful rug on the floor
A person wearing a sun hat holding a hot drink in their hands standing in a room looking out of the windows
A person wearing a sun hat holding a hot drink in their hands standing in a room looking out of the windows
One of the two fonts used for the corporate identity displayed with one word and every letter of the alphabet
One of the two fonts used for the corporate identity displayed with one word and every letter of the alphabet
One of the two fonts used for the corporate identity displayed with one word and every letter of the alphabet
A person wearing a sun hat holding a hot drink in their hands standing in a room looking out of the windows
One of the two fonts used for the corporate identity displayed with one word and every letter of the alphabet
One of the two fonts used for the corporate identity displayed with one word and every letter of the alphabet
A person wearing a sun hat holding a hot drink in their hands standing in a room looking out of the windows
One of the two fonts used for the corporate identity displayed with one word and every letter of the alphabet
One of the two fonts used for the corporate identity displayed with one word and every letter of the alphabet
Graphic map visualisation to show where the Gutshaus is located, as part of the digital design
Graphic map visualisation to show where the Gutshaus is located, as part of the digital design
Two hands holding a mushroom that has been cut open and shows it to the camera, in the background you can see another person moving around.
Graphic map visualisation to show where the Gutshaus is located, as part of the digital design
Two hands holding a mushroom that has been cut open and shows it to the camera, in the background you can see another person moving around.
Graphic map visualisation to show where the Gutshaus is located, as part of the digital design
Two hands holding a mushroom that has been cut open and shows it to the camera, in the background you can see another person moving around.
One of the big eating tables with many chairs placed around it with the kitchen in the back of the sunlight room
One of the big eating tables with many chairs placed around it with the kitchen in the back of the sunlight room
Two flyers spread out on a chair with the table casting a shadow over it.
One of the big eating tables with many chairs placed around it with the kitchen in the back of the sunlight room
Two flyers spread out on a chair with the table casting a shadow over it.
One of the big eating tables with many chairs placed around it with the kitchen in the back of the sunlight room
Two flyers spread out on a chair with the table casting a shadow over it.
Cosy bedroom with a big bed that uses white sheets and colorful pillows. In front of the bed a small wooden bench is placed. The room looks out to green fields.
Cosy bedroom with a big bed that uses white sheets and colorful pillows. In front of the bed a small wooden bench is placed. The room looks out to green fields.
Cosy bedroom with a big bed that uses white sheets and colorful pillows. In front of the bed a small wooden bench is placed. The room looks out to green fields.
Cosy bedroom with a big bed that uses white sheets and colorful pillows. In front of the bed a small wooden bench is placed. The room looks out to green fields.
A snippet from the website talking about the importance of "classic" showing the UI Design
A snippet from the website talking about the importance of "classic" showing the UI Design
A picture of two women playing violin and cello placed on a graphic design background
A snippet from the website talking about the importance of "classic" showing the UI Design
A picture of two women playing violin and cello placed on a graphic design background
A snippet from the website talking about the importance of "classic" showing the UI Design
A picture of two women playing violin and cello placed on a graphic design background
The program overview of a specific day giving more in explanation son the different program points
The program overview of a specific day giving more in explanation son the different program points
One of the houses that are part of the estate shown from above, that way the backyard and terrasse is also visible
Black Typo logo design on lilac background saying "Kalit Music Festival"
The program overview of a specific day giving more in explanation son the different program points
One of the houses that are part of the estate shown from above, that way the backyard and terrasse is also visible
The program overview of a specific day giving more in explanation son the different program points
One of the houses that are part of the estate shown from above, that way the backyard and terrasse is also visible
Black Typo logo design on lilac background saying "Kalit Music Festival"
The main house of the Gutshaus Friedenfelde and the terrace in front of it.
The main house of the Gutshaus Friedenfelde and the terrace in front of it.
The main house of the Gutshaus Friedenfelde and the terrace in front of it.
The main house of the Gutshaus Friedenfelde and the terrace in front of it.

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