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Eine Standortidentität für die Zukunft

Berlin Decks

Branding
Strategy
Webdesign

Wie kann man Vorfreude wecken und die Geschichte eines hochmodernen Campus erzählen, der bald auf einem Industriegelände entstehen wird? Der Standort von Berlin Decks bot sowohl Gelegenheit als auch Herausforderung.

Strategie: Es musste vom ersten Tag an mutig sein. Ziel war es, schon vor dem Bau für Sichtbarkeit und Begeisterung zu sorgen. Unser Ansatz umfasste temporäre Installationen, die Integration der lokalen Gemeinschaft und die Kommunikation vor Ort.

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Lösung: Ein dynamisches Logo-Design, inspiriert von Schiffscontainern, spiegelt die Vielseitigkeit des Campus wider. Kräftige Orange- und zarte Rosatöne stehen für Branchentreffen auf digitale Innovationen und prägen die visuelle Identität, die von temporären Tapeartings über Wandgemälde bis hin zum allgemeinen Branding reichte — ein Ansatz, der branchenweite Wirkung hatte.

Kunde:

BEOS AG

Standort:

Berlín

Dienstleistungen:

Strategie, Benennung, Branding

Year:

2019

Mehr Infos
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A large outdoor sign with a bright pink background and bold, black, geometric logo design of "BERLIN DECKS."
A large outdoor sign with a bright pink background and bold, black, geometric logo design of "BERLIN DECKS."
A large outdoor sign with a bright pink background and bold, black, geometric logo design of "BERLIN DECKS."
A large outdoor sign with a bright pink background and bold, black, geometric logo design of "BERLIN DECKS."
A close-up photo of the back of an orange jacket featuring the Brand Identity of "BERLIN DECKS"
A close-up photo of the back of an orange jacket featuring the Brand Identity of "BERLIN DECKS"
A close-up of the Neighborhoud Map designed by Cee Cee, showing districts of Berlin
A spread of business cards for "Berlin Decks",showing contact information, as part of the corporate design
A close-up photo of the back of an orange jacket featuring the Brand Identity of "BERLIN DECKS"
A close-up of the Neighborhoud Map designed by Cee Cee, showing districts of Berlin
A spread of business cards for "Berlin Decks",showing contact information, as part of the corporate design
A close-up photo of the back of an orange jacket featuring the Brand Identity of "BERLIN DECKS"
A close-up of the Neighborhoud Map designed by Cee Cee, showing districts of Berlin
Berlin Decks Logo Design
Berlin Decks Logo Design
Berlin Decks Logo Design
Berlin Decks Logo Design
A showcase of the typeface used for Berlin Decks logo design, Space Mono + Space Grotesk
A showcase of the typeface used for Berlin Decks logo design
A showcase of the typeface used for Berlin Decks logo design, Space Mono + Space Grotesk
A showcase of the typeface used for Berlin Decks logo design, Space Mono + Space Grotesk
A showcase of the typeface used for Berlin Decks logo design
A GIF showing the Glasshouse eventlocation in both day- and nighttime lighting.
A GIF showing the Glasshouse eventlocation in both day- and nighttime lighting.
An aerial view of Berlin Decks, surrounded by greenery and urban architecture
A GIF showing the Glasshouse eventlocation in both day- and nighttime lighting.
A GIF showing the Glasshouse eventlocation in both day- and nighttime lighting.
An aerial view of Berlin Decks, surrounded by greenery and urban architecture

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenea faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenea faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.