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Mobilität in die Zukunft bringen

Clyde.

Strategy
Branding
Marketing

Clyde brauchte einen Neuanfang: Ein veraltetes Image und ein unpersönliches Design bremsten die Marke. Ziel war es, die Menschen für ein neues Carsharing-Konzept zu begeistern — den Besitz eines Autos auf Abonnementbasis.

Strategie: Im Mittelpunkt standen die Werte „Friendly, Seamless, Simple“, und im Zuge der Weiterentwicklung des Projekts kristallisierten sich diese Werte weiter in „Einfach, inspirierend, flexibel“ heraus. Die Markenstrategie gewann an Bedeutung: Clyde wurde so konzipiert, dass er „einfach alle mitnimmt“.

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Lösung: Mit der neuen Unternehmensidentität von Clyde schloss sich der Kreis: Das „C“ wurde zum Helden und verkörperte mit seinem abgerundeten Design eine freundliche, zukunftsorientierte Atmosphäre. Eine einladende Farbpalette setzte einen positiven Ton, und individuelle Illustrationen verhalfen komplexen Angeboten und Vorteilen Leichtigkeit. Jetzt zirkuliert Clyde mit einer strahlenden, aufgeschlossenen Persönlichkeit in der ganzen Schweiz und sorgt dafür, dass sich ein Autoabonnement so einfach anfühlt, als würde man unterwegs sein.

Kunde:

Clyde

Standort:

Switzerland

Dienstleistungen:

Strategy, Branding, Marketing, Webdesign, Content

Year:

Mehr Infos
Weniger Informationen
Graphic Design Illustration of a girl holding cars in hands
Graphic Design Illustration of a girl holding cars in hands
An Iphone template with Clyde App Design with Illustrations from brand identity
Graphic Design Illustration of a girl holding cars in hands
An Iphone template with Clyde App Design with Illustrations from brand identity
Graphic Design Illustration of a girl holding cars in hands
An Iphone template with Clyde App Design with Illustrations from brand identity
Brand Identity design for Clyde, showing Posters with corporate identity Colors and People with the text "Dein Auto in easy"
Brand Identity design for Clyde, showing Posters with corporate identity Colors and People with the text "Dein Auto in easy"
Brand Identity design for Clyde, showing Posters with corporate identity Colors and People with the text "Dein Auto in easy"
Brand Identity design for Clyde, showing Posters with corporate identity Colors and People with the text "Dein Auto in easy"
Clyde Logo Design
Clyde Logo Design
Clyde Logo Design
Clyde Logo Design
Colors used in Corporate Identity
Colors used in Corporate Identity
Text "Dein Auto in easy" written in the Sky Blue Background, claim of the brand identity design
The Type showcase used for the Clyde Brand Identity Design
Colors used in Corporate Identity
Text "Dein Auto in easy" written in the Sky Blue Background, claim of the brand identity design
Colors used in Corporate Identity
Text "Dein Auto in easy" written in the Sky Blue Background, claim of the brand identity design
The Type showcase used for the Clyde Brand Identity Design
Instagram Post with a Camper Auto and Brand Identity Design for Clyde with text "Dein Auto in easy"
Instagram Post with a Camper Auto and Brand Identity Design for Clyde with text "Dein Auto in easy"
Intagram Post with Illustration, 3 different cars and a person, from brand identity
Instagram Post with a Camper Auto and Brand Identity Design for Clyde with text "Dein Auto in easy"
Intagram Post with Illustration, 3 different cars and a person, from brand identity
Instagram Post with a Camper Auto and Brand Identity Design for Clyde with text "Dein Auto in easy"
Intagram Post with Illustration, 3 different cars and a person, from brand identity
An Image of two girls running, Photo captured from the back
An Image of two girls running, Photo captured from the back
Graphics of Car Models, Fuels and Finger Count used as icons for the corporate identity
An Image of two girls running, Photo captured from the back
Graphics of Car Models, Fuels and Finger Count used as icons for the corporate identity
An Image of two girls running, Photo captured from the back
Graphics of Car Models, Fuels and Finger Count used as icons for the corporate identity
Different Illustrations of People together with cars or in nature, as part of the corporate identity
Different Illustrations of People together with cars or in nature, as part of the corporate identity
Different Illustrations of People together with cars or in nature, as part of the corporate identity
Different Illustrations of People together with cars or in nature, as part of the corporate identity
The Laptop with Stickers from Clyde Brand Identity Design, with texts: Easy life, Let's go.
The Laptop with Stickers from Clyde Brand Identity Design, with texts: Easy life, Let's go.
A Lanyard of Clyde, yellow, sky blue and soft red colors, as asset of the corporate design
Car keychain with Clyde written on it on Glacier and Brick Color background, as asset of the corporate design
The Laptop with Stickers from Clyde Brand Identity Design, with texts: Easy life, Let's go.
A Lanyard of Clyde, yellow, sky blue and soft red colors, as asset of the corporate design
The Laptop with Stickers from Clyde Brand Identity Design, with texts: Easy life, Let's go.
A Lanyard of Clyde, yellow, sky blue and soft red colors, as asset of the corporate design
Car keychain with Clyde written on it on Glacier and Brick Color background, as asset of the corporate design
Card Design with text "Happy new Clyde", as assets of the corporate design
Card Design with text "Happy new Clyde", as assets of the corporate design
Branding for the Clyde, merch design - white cap with easy life on it
White box of Clyde, with text "Your key, your car, Your destination, enjoy the ride", as asset of the corporate design
Card Design with text "Happy new Clyde", as assets of the corporate design
Branding for the Clyde, merch design - white cap with easy life on it
White box of Clyde, with text "Your key, your car, Your destination, enjoy the ride", as asset of the corporate design
Card Design with text "Happy new Clyde", as assets of the corporate design
Branding for the Clyde, merch design - white cap with easy life on it
Outdoor Advertisement Poster, with a girl getting in the car, part of the Communication design
Outdoor Advertisement Poster, with a girl getting in the car, part of the Communication design
Two Girls sitting with Clyde Tshirts, part of the branding
Outdoor Advertisement Poster, with a girl getting in the car, part of the Communication design
Two Girls sitting with Clyde Tshirts, part of the branding
Outdoor Advertisement Poster, with a girl getting in the car, part of the Communication design
Two Girls sitting with Clyde Tshirts, part of the branding

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