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Moving Mobility Into Tomorrow

Clyde.

Strategy
Branding
Marketing

Swiss-based mobility service Clyde needed a fresh start: its outdated image and impersonal design were limiting the brand’s potential. The goal was to inspire people to embrace a new mobility concept and drive success through a revitalized brand identity.

Strategy: In focus were the values of “Friendly, Seamless, Simple” and as the project evolved, these values crystallized further into “Simple, Inspiring, Flexible.” The brand strategy gained traction: Clyde was designed to “simply take everyone along.”

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Solution: We came full circle with Clyde’s new corporate identity: the “C” became the hero, embodying a friendly, forward-moving vibe with its rounded design. An inviting color palette set a positive tone, and custom illustrations brought lightness to complex offerings and benefits. Now, Clyde is circulating across Switzerland with a bright, approachable personality, making car subscription feel as easy as hitting the road. 

Client:

Clyde

Location:

Switzerland

Services:

Strategy, Branding, Marketing, Webdesign, Content

Year:

More Info
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Graphic Design Illustration of a girl holding cars in hands
Graphic Design Illustration of a girl holding cars in hands
An Iphone template with Clyde App Design with Illustrations from brand identity
Graphic Design Illustration of a girl holding cars in hands
An Iphone template with Clyde App Design with Illustrations from brand identity
Graphic Design Illustration of a girl holding cars in hands
An Iphone template with Clyde App Design with Illustrations from brand identity
Brand Identity design for Clyde, showing Posters with corporate identity Colors and People with the text "Dein Auto in easy"
Brand Identity design for Clyde, showing Posters with corporate identity Colors and People with the text "Dein Auto in easy"
Brand Identity design for Clyde, showing Posters with corporate identity Colors and People with the text "Dein Auto in easy"
Brand Identity design for Clyde, showing Posters with corporate identity Colors and People with the text "Dein Auto in easy"
Clyde Logo Design
Clyde Logo Design
Clyde Logo Design
Clyde Logo Design
Colors used in Corporate Identity
Colors used in Corporate Identity
Text "Dein Auto in easy" written in the Sky Blue Background, claim of the brand identity design
The Type showcase used for the Clyde Brand Identity Design
Colors used in Corporate Identity
Text "Dein Auto in easy" written in the Sky Blue Background, claim of the brand identity design
Colors used in Corporate Identity
Text "Dein Auto in easy" written in the Sky Blue Background, claim of the brand identity design
The Type showcase used for the Clyde Brand Identity Design
Instagram Post with a Camper Auto and Brand Identity Design for Clyde with text "Dein Auto in easy"
Instagram Post with a Camper Auto and Brand Identity Design for Clyde with text "Dein Auto in easy"
Intagram Post with Illustration, 3 different cars and a person, from brand identity
Instagram Post with a Camper Auto and Brand Identity Design for Clyde with text "Dein Auto in easy"
Intagram Post with Illustration, 3 different cars and a person, from brand identity
Instagram Post with a Camper Auto and Brand Identity Design for Clyde with text "Dein Auto in easy"
Intagram Post with Illustration, 3 different cars and a person, from brand identity
An Image of two girls running, Photo captured from the back
An Image of two girls running, Photo captured from the back
Graphics of Car Models, Fuels and Finger Count used as icons for the corporate identity
An Image of two girls running, Photo captured from the back
Graphics of Car Models, Fuels and Finger Count used as icons for the corporate identity
An Image of two girls running, Photo captured from the back
Graphics of Car Models, Fuels and Finger Count used as icons for the corporate identity
Different Illustrations of People together with cars or in nature, as part of the corporate identity
Different Illustrations of People together with cars or in nature, as part of the corporate identity
Different Illustrations of People together with cars or in nature, as part of the corporate identity
Different Illustrations of People together with cars or in nature, as part of the corporate identity
The Laptop with Stickers from Clyde Brand Identity Design, with texts: Easy life, Let's go.
The Laptop with Stickers from Clyde Brand Identity Design, with texts: Easy life, Let's go.
A Lanyard of Clyde, yellow, sky blue and soft red colors, as asset of the corporate design
Car keychain with Clyde written on it on Glacier and Brick Color background, as asset of the corporate design
The Laptop with Stickers from Clyde Brand Identity Design, with texts: Easy life, Let's go.
A Lanyard of Clyde, yellow, sky blue and soft red colors, as asset of the corporate design
The Laptop with Stickers from Clyde Brand Identity Design, with texts: Easy life, Let's go.
A Lanyard of Clyde, yellow, sky blue and soft red colors, as asset of the corporate design
Car keychain with Clyde written on it on Glacier and Brick Color background, as asset of the corporate design
Card Design with text "Happy new Clyde", as assets of the corporate design
Card Design with text "Happy new Clyde", as assets of the corporate design
Branding for the Clyde, merch design - white cap with easy life on it
White box of Clyde, with text "Your key, your car, Your destination, enjoy the ride", as asset of the corporate design
Card Design with text "Happy new Clyde", as assets of the corporate design
Branding for the Clyde, merch design - white cap with easy life on it
White box of Clyde, with text "Your key, your car, Your destination, enjoy the ride", as asset of the corporate design
Card Design with text "Happy new Clyde", as assets of the corporate design
Branding for the Clyde, merch design - white cap with easy life on it
Outdoor Advertisement Poster, with a girl getting in the car, part of the Communication design
Outdoor Advertisement Poster, with a girl getting in the car, part of the Communication design
Two Girls sitting with Clyde Tshirts, part of the branding
Outdoor Advertisement Poster, with a girl getting in the car, part of the Communication design
Two Girls sitting with Clyde Tshirts, part of the branding
Outdoor Advertisement Poster, with a girl getting in the car, part of the Communication design
Two Girls sitting with Clyde Tshirts, part of the branding

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