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Disrupting Mobility Branding

Miles

Strategy
Branding
Content

When MILES came to life, no other mobility brand embraced such a bold, lifestyle-focused, and human-centered personality. Our challenge: How to accelerate the transformation to position the brand as a disruptor in a competitive market?

Strategy: Encourage consumers to choose the most exciting companion rather than just the most affordable option. We identified potential through a lifestyle-centered approach, showcasing the brand with bold design and memorable messaging that resonates with the audience.

Solution: We created a corporate identity as casual and approachable as a streetwear brand. The logo’s rounded corners evoke friendliness, while its dynamic angle symbolizes drive and progress. Paired with a retro font, the design reflects simplicity and convenience. The result: a cool companion for your city adventures.

Client:

MILES Mobility

Location:

Berlin

Services:

Strategy, Naming, Branding, Copy, Content

Year:

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Gif of the Miles logo design
Gif of the Miles logo design
Gif of the Miles logo design
Gif of the Miles logo design
Gray Van is shown from the side, showcasing Miles's brand identity design
Gray Van is shown from the side, showcasing Miles's brand identity design
Gray Van is shown from the side, showcasing Miles's brand identity design
Gray Van is shown from the side, showcasing Miles's brand identity design
IPhone screen with Miles App on the main page, as part of the brand identity design
IPhone screen with Miles App on the main page, as part of the brand identity design
IPhone screen with Miles App on the main page, as part of the brand identity design
IPhone screen with Miles App on the main page, as part of the brand identity design
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design
Three phone screens showing the brand identity design Miles app and what it looks like
Three phone screens showing the brand identity design Miles app and what it looks like
Three phone screens showing the brand identity design Miles app and what it looks like
Three phone screens showing the brand identity design Miles app and what it looks like
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design
Car Design shown from every side, front and back, showcasing the brand identity design
Car Design shown from every side, front and back, showcasing the brand identity design
Car Design shown from every side, front and back, showcasing the brand identity design
Car Design shown from every side, front and back, showcasing the brand identity design
Miles Typographic logo design
Miles Typographic logo design
Miles Typographic logo design
Miles Typographic logo design

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