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Disrupting Mobility Branding

Miles

Branding
Strategy
Webdesign

Same service, new name. How can the transformation be successful, and how can the brand position itself as a ‘disruptor’ in a competitive market?

Strategy: Encourage consumers to choose the coolest companion instead of just the cheapest option. We identified potential through a lifestyle-centered approach, bringing the brand to life with bold design and memorable messaging that resonates with the audience.

Solution: We developed a corporate identity as casual and approachable as a streetwear brand. The logo features rounded corners that convey friendliness, along with a dynamic angle that symbolizes ‘drive’ and progress. Complemented by a retro font, the design adds a sense of simplicity to the concept of convenience. Altogether: a cool companion for your city cruises. 

Client:

MILES Mobility

Location:

Berlin

Services:

Strategy, Naming, Branding

More Info
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Miles Typographic logo design.
Front side of a Miles car showing one of the brand's corporate designs.
Miles Typographic logo design.
Logo Design breakdown for the slogan "Pay the ride not the traffic".
Color Palette used for the branding of Miles.
Gray Van is shown from the side, showcasing Miles's brand identity design.
IPhone screen with Miles App on the main page, as part of the brand identity design.
Person holding a phone with the opened Miles App in the hand in front of a gray Van with the logo design Miles.
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design.
Three phone screens showing the brand identity design Miles app and what it looks like.
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design.
Car Design shown from every side, front and back, showcasing the brand identity design.
Shift Box with a sign advising the driver to keep call and call Miles, applying the corporate identity font.
Car Mirror of the driver seat, with the words "Hello Sunshine" glued on the mirror, applying the corporate identity font.
Detail Shot of the vehicle bonnet with the Miles Typographic logo design.
Sheet of paper with the Miles invoice logo design.
Two business cards to show the brand identity design of the Miles buisness cards.

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