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Mobility Branding für einen City Companion

Miles

Strategy
Branding
Content

Seitdem es MILES gibt, hat keine andere Mobilitätsmarke so eine starke, auf Lifestyle basierende und menschenzentrierte Persönlichkeit. Dabei stellte sich die Frage: Wie beschleunigen wir die Transformation, um die Marke in einem hart umkämpften Markt so zu positionieren, dass sie heraussticht?

Strategie: Konsument:innen dazu motivieren, sich für den spannendsten Begleiter und nicht den niedrigsten Preis zu entscheiden. Wir haben den Lifestyle-Aspekt in den Mittelpunkt gestellt und Potenziale identifiziert, indem wir die Marke mit mutigem Design und einprägsamen Botschaften aufgeladen haben, um die Konsument:innen zu erreichen.

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Lösung: Eine Corporate Identity, die so entspannt und zugänglich wie eine Streetwear-Marke ist. Die abgerundeten Ecken des Logos drücken Freundlichkeit aus, während die dynamischen Winkel Fortschritt und Antrieb repräsentieren. Zusammen mit der Retro-Font spiegelt das Design Einfachheit und Komfort wider. Das Ergebnis: ein cooler Begleiter für deine Abenteuer in der Stadt.

Kunde:

MILES Mobility

Standort:

Berlin

Dienstleistungen:

Strategy, Naming, Branding, Copy, Content

Year:

Mehr Infos
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Gif of the Miles logo design
Gif of the Miles logo design
Gif of the Miles logo design
Gif of the Miles logo design
Gray Van is shown from the side, showcasing Miles's brand identity design
Gray Van is shown from the side, showcasing Miles's brand identity design
Gray Van is shown from the side, showcasing Miles's brand identity design
Gray Van is shown from the side, showcasing Miles's brand identity design
IPhone screen with Miles App on the main page, as part of the brand identity design
IPhone screen with Miles App on the main page, as part of the brand identity design
IPhone screen with Miles App on the main page, as part of the brand identity design
IPhone screen with Miles App on the main page, as part of the brand identity design
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design
Three phone screens showing the brand identity design Miles app and what it looks like
Three phone screens showing the brand identity design Miles app and what it looks like
Three phone screens showing the brand identity design Miles app and what it looks like
Three phone screens showing the brand identity design Miles app and what it looks like
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design
Car Design shown from every side, front and back, showcasing the brand identity design
Car Design shown from every side, front and back, showcasing the brand identity design
Car Design shown from every side, front and back, showcasing the brand identity design
Car Design shown from every side, front and back, showcasing the brand identity design
Miles Typographic logo design
Miles Typographic logo design
Miles Typographic logo design
Miles Typographic logo design

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