Starte dein Projekt mit uns!

Einen immersiven Oatly Space gestalten

Oatly On The Rocks

Event
Branding

Für den Launch des Oatly LOOK BOOK #2 und des neuen Oatly Matcha-Getränks sollte Berlin die Bühne sein. Ziel: ein Event zu schaffen, das sowohl Oatlys Personality transportiert als auch internationale Gäste, Influencer:innen und interne Teams gleichermaßen begeistert – und dabei in Erinnerung bleibt.

Strategie: Unser Ansatz: das in Neukölln gelegene CANK-Gebäude in eine immersive Oatly-Welt verwandeln, die neugierig macht, aktiviert und emotional verbindet. Die Experience sollte in mehreren Schichten funktionieren – von inhaltlicher Tiefe (Panel Talk) über interaktive Formate (Workshops) bis hin zu einem starken Community-Moment (Afterparty). Raumgestaltung, Ablauf und Brand-Touchpoints wurden so konzipiert, dass sich die Gäste Schritt für Schritt in Oatlys Markenidentität hineinbewegen.

Lösung: Wir haben das gesamte Event – von der Planung bis zur Umsetzung – ganzheitlich betreut und CANK Berlin komplett gebrandet, indoor wie outdoor. Der Abend startete mit einer kuratierten Panel Discussion mit bekannten Creators und Moderator:innen, bevor die rund 200 Gäste in fünf thematisch unterschiedlichen Workshops eintauchten: von Nail Art über kulinarische Experiences (Coda / René Frank) bis hin zu „Mix Your Signature Drinks“. Spezielle Experience-Highlights wie der Conveyor Belt, der Green Room, „Heat Light Camera“, Matcha Slushies und individuell gemixte Drinks prägten das Erlebnis.
Zum Finale öffnete sich der Raum für eine Afterparty mit rund 500 Gästen, darunter internationale Besucher:innen, Influencer:innen und Oatly-internes Publikum – begleitet von DJ-Set u.a. von Stella Bossi.

Das Ergebnis: Ein Launch, der Oatlys kreative Haltung sichtbar, fühlbar und direkt erlebbar gemacht hat.

Kunde:

Oatly

Standort:

Berlin

Dienstleistungen:

Brand Design, Event Design, Event Management, Photography

Year:

2025

Mehr Infos
Weniger Informationen
Person at an event wearing an “OATLY ON THE ROCKS Berlin 2025” shirt; candid nightlife shot by a creative agency/design studio in Berlin.
Person at an event wearing an “OATLY ON THE ROCKS Berlin 2025” shirt; candid nightlife shot by a creative agency/design studio in Berlin.
Bar setup with cocktails and Oatly Matcha drinks; bold event detail captured by a creative agency/marketing agency in Berlin.
Person at an event wearing an “OATLY ON THE ROCKS Berlin 2025” shirt; candid nightlife shot by a creative agency/design studio in Berlin.
Bar setup with cocktails and Oatly Matcha drinks; bold event detail captured by a creative agency/marketing agency in Berlin.
Person at an event wearing an “OATLY ON THE ROCKS Berlin 2025” shirt; candid nightlife shot by a creative agency/design studio in Berlin.
Bar setup with cocktails and Oatly Matcha drinks; bold event detail captured by a creative agency/marketing agency in Berlin.
People gathered around a workshop table mixing drinks at an Oatly event, captured by a creative agency, design studio, and branding agency in Berlin.
People gathered around a workshop table mixing drinks at an Oatly event, captured by a creative agency, design studio, and branding agency in Berlin.
People gathered around a workshop table mixing drinks at an Oatly event, captured by a creative agency, design studio, and branding agency in Berlin.
People gathered around a workshop table mixing drinks at an Oatly event, captured by a creative agency, design studio, and branding agency in Berlin.
A guest at Oatly’s matcha launch party holding a cup of iced matcha latte in front of a branded backdrop, photographed at the Cee Cee Creative–organized event.
A guest at Oatly’s matcha launch party holding a cup of iced matcha latte in front of a branded backdrop, photographed at the Cee Cee Creative–organized event.
Two guests smiling and holding matcha drinks at Oatly’s new product launch event organized by Cee Cee Creative.
A guest at Oatly’s matcha launch party holding a cup of iced matcha latte in front of a branded backdrop, photographed at the Cee Cee Creative–organized event.
Two guests smiling and holding matcha drinks at Oatly’s new product launch event organized by Cee Cee Creative.
A guest at Oatly’s matcha launch party holding a cup of iced matcha latte in front of a branded backdrop, photographed at the Cee Cee Creative–organized event.
Two guests smiling and holding matcha drinks at Oatly’s new product launch event organized by Cee Cee Creative.
People sitting at a table creating crafts at a Haus of Art × Oatly event, documented by a creative agency/design studio in Berlin.
People sitting at a table creating crafts at a Haus of Art × Oatly event, documented by a creative agency/design studio in Berlin.
People sitting at a table creating crafts at a Haus of Art × Oatly event, documented by a creative agency/design studio in Berlin.
People sitting at a table creating crafts at a Haus of Art × Oatly event, documented by a creative agency/design studio in Berlin.
Guest selecting colorful beads at a bright green craft table during an Oatly event, captured by a creative agency/branding agency in Berlin.
Guest selecting colorful beads at a bright green craft table during an Oatly event, captured by a creative agency/branding agency in Berlin.
Close-up of hands threading beads at an Oatly workshop table, photographed by a creative agency/marketing agency in Berlin.
Guest selecting colorful beads at a bright green craft table during an Oatly event, captured by a creative agency/branding agency in Berlin.
Close-up of hands threading beads at an Oatly workshop table, photographed by a creative agency/marketing agency in Berlin.
Guest selecting colorful beads at a bright green craft table during an Oatly event, captured by a creative agency/branding agency in Berlin.
Close-up of hands threading beads at an Oatly workshop table, photographed by a creative agency/marketing agency in Berlin.
Guests sitting on tiered seating at the Oatly Matcha product launch, captured by a creative agency and design studio in Berlin.
Guests sitting on tiered seating at the Oatly Matcha product launch, captured by a creative agency and design studio in Berlin.
Guests sitting on tiered seating at the Oatly Matcha product launch, captured by a creative agency and design studio in Berlin.
Guests sitting on tiered seating at the Oatly Matcha product launch, captured by a creative agency and design studio in Berlin.
Guests sitting along a bench in a foggy room, eating and chatting during the Oatly Matcha launch, documented by a content agency in Berlin.
Guests sitting along a bench in a foggy room, eating and chatting during the Oatly Matcha launch, documented by a content agency in Berlin.
Two DJs performing in front of a large Oatly graphic at the Matcha launch event, captured by a creative agency and branding agency in Berlin.
A panel discussion on stage with Oatly branding during the Matcha product launch, photographed by a creative marketing agency and design agency in Berlin.
Guests sitting along a bench in a foggy room, eating and chatting during the Oatly Matcha launch, documented by a content agency in Berlin.
Two DJs performing in front of a large Oatly graphic at the Matcha launch event, captured by a creative agency and branding agency in Berlin.
A panel discussion on stage with Oatly branding during the Matcha product launch, photographed by a creative marketing agency and design agency in Berlin.
Guests sitting along a bench in a foggy room, eating and chatting during the Oatly Matcha launch, documented by a content agency in Berlin.
Two DJs performing in front of a large Oatly graphic at the Matcha launch event, captured by a creative agency and branding agency in Berlin.
A guest sipping an Oatly Matcha drink through a straw, holding the green carton while smiling and wearing a blue-and-grey patterned vest and denim beret at the launch party.
A guest sipping an Oatly Matcha drink through a straw, holding the green carton while smiling and wearing a blue-and-grey patterned vest and denim beret at the launch party.
A wide crowd shot of the Oatly Matcha launch event showing attendees seated and mingling in an industrial-style venue with neon signage and ambient lighting.
Guests gathered near the bar area at the Oatly Matcha launch event, chatting, taking photos, and queuing for drinks in a lively and modern industrial space.
A guest sipping an Oatly Matcha drink through a straw, holding the green carton while smiling and wearing a blue-and-grey patterned vest and denim beret at the launch party.
A wide crowd shot of the Oatly Matcha launch event showing attendees seated and mingling in an industrial-style venue with neon signage and ambient lighting.
A guest sipping an Oatly Matcha drink through a straw, holding the green carton while smiling and wearing a blue-and-grey patterned vest and denim beret at the launch party.
A wide crowd shot of the Oatly Matcha launch event showing attendees seated and mingling in an industrial-style venue with neon signage and ambient lighting.
Guests gathered near the bar area at the Oatly Matcha launch event, chatting, taking photos, and queuing for drinks in a lively and modern industrial space.
A row of Oatly Matcha drinks displayed on a conveyor-style table at the launch event, photographed by a creative marketing agency and branding agency in Berlin.
A row of Oatly Matcha drinks displayed on a conveyor-style table at the launch event, photographed by a creative marketing agency and branding agency in Berlin.
Green tables arranged with sculptural decor for the Oatly Matcha workshop space, documented by a design agency and full-service agency in Berlin.
A neon-green installation corner featuring Oatly Matcha products and signage, created by a creative agency and marketing agency in Berlin.
A row of Oatly Matcha drinks displayed on a conveyor-style table at the launch event, photographed by a creative marketing agency and branding agency in Berlin.
Green tables arranged with sculptural decor for the Oatly Matcha workshop space, documented by a design agency and full-service agency in Berlin.
A row of Oatly Matcha drinks displayed on a conveyor-style table at the launch event, photographed by a creative marketing agency and branding agency in Berlin.
Green tables arranged with sculptural decor for the Oatly Matcha workshop space, documented by a design agency and full-service agency in Berlin.
A neon-green installation corner featuring Oatly Matcha products and signage, created by a creative agency and marketing agency in Berlin.
Posters of Oatly drinks displayed on a graffiti-covered Berlin storefront, captured by a creative agency/design studio.
Posters of Oatly drinks displayed on a graffiti-covered Berlin storefront, captured by a creative agency/design studio.
Illuminated “Oatly On The Rocks Berlin 2025” graphics inside an industrial space, produced by a creative agency/marketing agency in Berlin.
A large “Oatly On The Rocks” billboard on a worn Berlin building, photographed by a creative agency and branding agency.
Posters of Oatly drinks displayed on a graffiti-covered Berlin storefront, captured by a creative agency/design studio.
Illuminated “Oatly On The Rocks Berlin 2025” graphics inside an industrial space, produced by a creative agency/marketing agency in Berlin.
A large “Oatly On The Rocks” billboard on a worn Berlin building, photographed by a creative agency and branding agency.
Posters of Oatly drinks displayed on a graffiti-covered Berlin storefront, captured by a creative agency/design studio.
Illuminated “Oatly On The Rocks Berlin 2025” graphics inside an industrial space, produced by a creative agency/marketing agency in Berlin.

Mehr Projekte

Can Miret

Visuelle Identität für ein mediterranes Hideaway

Dommuseum Hildesheim

Sichtbarkeit für Interkulturelle Verflechtungen