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Shaping an Immersive Oatly Space

Oatly On The Rocks

Event
Branding

For the international launch of Oatly’s LOOK BOOK #2 and the new Oatly Matcha, Berlin was chosen as the stage. The challenge: creating an event that authentically reflects Oatly’s playful personality while engaging international guests, influencers, and internal teams alike – and turning the launch into a memorable brand moment.

Strategy: Our approach was to transform CANK Berlin into a fully immersive Oatly universe – a space that sparks curiosity, encourages interaction, and creates emotional connection. The experience was designed in multiple layers: meaningful content (panel discussion), hands-on engagement (workshops), and a strong community finale (afterparty). Spatial design, dramaturgy, and branded touchpoints were crafted to guide guests step by step into Oatly’s expressive and bold identity.

Solution: We oversaw the entire event – from pre-planning to execution – and fully branded CANK Berlin both inside and out. The evening kicked off with a curated panel discussion featuring well-known creators and a moderator, followed by five diverse workshops for the 200 attendees: from nail art and culinary experiences (Coda / René Frank) to “Mix Your Signature Drinks.” Experience highlights included the Conveyor Belt, the Green Room, Heat Light Camera, Matcha Slushies, signature drinks, and hands-on workshop moments.The event culminated in an energetic afterparty with around 500 guests, including international visitors, influencers, and Oatly’s internal community – with DJ sets featuring, among others, Stella Bossi. The result: a launch that made Oatly’s creative spirit visible, tangible, and impossible to forget.

Client:

Oatly

Location:

Berlin

Services:

Brand Design, Event Design, Event Management, Photography

Year:

2025

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Person at an event wearing an “OATLY ON THE ROCKS Berlin 2025” shirt; candid nightlife shot by a creative agency/design studio in Berlin.
Person at an event wearing an “OATLY ON THE ROCKS Berlin 2025” shirt; candid nightlife shot by a creative agency/design studio in Berlin.
Bar setup with cocktails and Oatly Matcha drinks; bold event detail captured by a creative agency/marketing agency in Berlin.
Person at an event wearing an “OATLY ON THE ROCKS Berlin 2025” shirt; candid nightlife shot by a creative agency/design studio in Berlin.
Bar setup with cocktails and Oatly Matcha drinks; bold event detail captured by a creative agency/marketing agency in Berlin.
Person at an event wearing an “OATLY ON THE ROCKS Berlin 2025” shirt; candid nightlife shot by a creative agency/design studio in Berlin.
Bar setup with cocktails and Oatly Matcha drinks; bold event detail captured by a creative agency/marketing agency in Berlin.
People gathered around a workshop table mixing drinks at an Oatly event, captured by a creative agency, design studio, and branding agency in Berlin.
People gathered around a workshop table mixing drinks at an Oatly event, captured by a creative agency, design studio, and branding agency in Berlin.
People gathered around a workshop table mixing drinks at an Oatly event, captured by a creative agency, design studio, and branding agency in Berlin.
People gathered around a workshop table mixing drinks at an Oatly event, captured by a creative agency, design studio, and branding agency in Berlin.
A guest at Oatly’s matcha launch party holding a cup of iced matcha latte in front of a branded backdrop, photographed at the Cee Cee Creative–organized event.
A guest at Oatly’s matcha launch party holding a cup of iced matcha latte in front of a branded backdrop, photographed at the Cee Cee Creative–organized event.
Two guests smiling and holding matcha drinks at Oatly’s new product launch event organized by Cee Cee Creative.
A guest at Oatly’s matcha launch party holding a cup of iced matcha latte in front of a branded backdrop, photographed at the Cee Cee Creative–organized event.
Two guests smiling and holding matcha drinks at Oatly’s new product launch event organized by Cee Cee Creative.
A guest at Oatly’s matcha launch party holding a cup of iced matcha latte in front of a branded backdrop, photographed at the Cee Cee Creative–organized event.
Two guests smiling and holding matcha drinks at Oatly’s new product launch event organized by Cee Cee Creative.
People sitting at a table creating crafts at a Haus of Art × Oatly event, documented by a creative agency/design studio in Berlin.
People sitting at a table creating crafts at a Haus of Art × Oatly event, documented by a creative agency/design studio in Berlin.
People sitting at a table creating crafts at a Haus of Art × Oatly event, documented by a creative agency/design studio in Berlin.
People sitting at a table creating crafts at a Haus of Art × Oatly event, documented by a creative agency/design studio in Berlin.
Guest selecting colorful beads at a bright green craft table during an Oatly event, captured by a creative agency/branding agency in Berlin.
Guest selecting colorful beads at a bright green craft table during an Oatly event, captured by a creative agency/branding agency in Berlin.
Close-up of hands threading beads at an Oatly workshop table, photographed by a creative agency/marketing agency in Berlin.
Guest selecting colorful beads at a bright green craft table during an Oatly event, captured by a creative agency/branding agency in Berlin.
Close-up of hands threading beads at an Oatly workshop table, photographed by a creative agency/marketing agency in Berlin.
Guest selecting colorful beads at a bright green craft table during an Oatly event, captured by a creative agency/branding agency in Berlin.
Close-up of hands threading beads at an Oatly workshop table, photographed by a creative agency/marketing agency in Berlin.
Guests sitting on tiered seating at the Oatly Matcha product launch, captured by a creative agency and design studio in Berlin.
Guests sitting on tiered seating at the Oatly Matcha product launch, captured by a creative agency and design studio in Berlin.
Guests sitting on tiered seating at the Oatly Matcha product launch, captured by a creative agency and design studio in Berlin.
Guests sitting on tiered seating at the Oatly Matcha product launch, captured by a creative agency and design studio in Berlin.
Guests sitting along a bench in a foggy room, eating and chatting during the Oatly Matcha launch, documented by a content agency in Berlin.
Guests sitting along a bench in a foggy room, eating and chatting during the Oatly Matcha launch, documented by a content agency in Berlin.
Two DJs performing in front of a large Oatly graphic at the Matcha launch event, captured by a creative agency and branding agency in Berlin.
A panel discussion on stage with Oatly branding during the Matcha product launch, photographed by a creative marketing agency and design agency in Berlin.
Guests sitting along a bench in a foggy room, eating and chatting during the Oatly Matcha launch, documented by a content agency in Berlin.
Two DJs performing in front of a large Oatly graphic at the Matcha launch event, captured by a creative agency and branding agency in Berlin.
A panel discussion on stage with Oatly branding during the Matcha product launch, photographed by a creative marketing agency and design agency in Berlin.
Guests sitting along a bench in a foggy room, eating and chatting during the Oatly Matcha launch, documented by a content agency in Berlin.
Two DJs performing in front of a large Oatly graphic at the Matcha launch event, captured by a creative agency and branding agency in Berlin.
A guest sipping an Oatly Matcha drink through a straw, holding the green carton while smiling and wearing a blue-and-grey patterned vest and denim beret at the launch party.
A guest sipping an Oatly Matcha drink through a straw, holding the green carton while smiling and wearing a blue-and-grey patterned vest and denim beret at the launch party.
A wide crowd shot of the Oatly Matcha launch event showing attendees seated and mingling in an industrial-style venue with neon signage and ambient lighting.
Guests gathered near the bar area at the Oatly Matcha launch event, chatting, taking photos, and queuing for drinks in a lively and modern industrial space.
A guest sipping an Oatly Matcha drink through a straw, holding the green carton while smiling and wearing a blue-and-grey patterned vest and denim beret at the launch party.
A wide crowd shot of the Oatly Matcha launch event showing attendees seated and mingling in an industrial-style venue with neon signage and ambient lighting.
A guest sipping an Oatly Matcha drink through a straw, holding the green carton while smiling and wearing a blue-and-grey patterned vest and denim beret at the launch party.
A wide crowd shot of the Oatly Matcha launch event showing attendees seated and mingling in an industrial-style venue with neon signage and ambient lighting.
Guests gathered near the bar area at the Oatly Matcha launch event, chatting, taking photos, and queuing for drinks in a lively and modern industrial space.
A row of Oatly Matcha drinks displayed on a conveyor-style table at the launch event, photographed by a creative marketing agency and branding agency in Berlin.
A row of Oatly Matcha drinks displayed on a conveyor-style table at the launch event, photographed by a creative marketing agency and branding agency in Berlin.
Green tables arranged with sculptural decor for the Oatly Matcha workshop space, documented by a design agency and full-service agency in Berlin.
A neon-green installation corner featuring Oatly Matcha products and signage, created by a creative agency and marketing agency in Berlin.
A row of Oatly Matcha drinks displayed on a conveyor-style table at the launch event, photographed by a creative marketing agency and branding agency in Berlin.
Green tables arranged with sculptural decor for the Oatly Matcha workshop space, documented by a design agency and full-service agency in Berlin.
A row of Oatly Matcha drinks displayed on a conveyor-style table at the launch event, photographed by a creative marketing agency and branding agency in Berlin.
Green tables arranged with sculptural decor for the Oatly Matcha workshop space, documented by a design agency and full-service agency in Berlin.
A neon-green installation corner featuring Oatly Matcha products and signage, created by a creative agency and marketing agency in Berlin.
Posters of Oatly drinks displayed on a graffiti-covered Berlin storefront, captured by a creative agency/design studio.
Posters of Oatly drinks displayed on a graffiti-covered Berlin storefront, captured by a creative agency/design studio.
Illuminated “Oatly On The Rocks Berlin 2025” graphics inside an industrial space, produced by a creative agency/marketing agency in Berlin.
A large “Oatly On The Rocks” billboard on a worn Berlin building, photographed by a creative agency and branding agency.
Posters of Oatly drinks displayed on a graffiti-covered Berlin storefront, captured by a creative agency/design studio.
Illuminated “Oatly On The Rocks Berlin 2025” graphics inside an industrial space, produced by a creative agency/marketing agency in Berlin.
A large “Oatly On The Rocks” billboard on a worn Berlin building, photographed by a creative agency and branding agency.
Posters of Oatly drinks displayed on a graffiti-covered Berlin storefront, captured by a creative agency/design studio.
Illuminated “Oatly On The Rocks Berlin 2025” graphics inside an industrial space, produced by a creative agency/marketing agency in Berlin.

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