Copro Edition 25 – Editorial

Branding

Strategy

This elaborate book was produced to mark the 25th anniversary of the project development company Copro. The book is intended as a thank you and gift to colleagues, friends, customers, and partners. It also aims to give the projects of the last 25 years their own space—the architecture, but also the artistic interventions.

Strategy: The challenge was to present art and architecture side by side and create a visually exciting contrast. Interviews with the owners and short interviews with companions complement the content concept. The original idea for the design was to pay tribute to the anniversary.

Solution: The result is a book in a square format measuring 25x25cm, which also matches Copro's own square logo. The high-quality silver linen cover emphasizes this idea. As a contrast to the rough, shimmering materiality of the cover, the title was embossed in black in a straightforward Moderat font — symbolizing the impression Copro has made in recent years. Each individual year of the two and a half decades from 1993 to 2018 was also given space on the cover: the individual numbers were screen-printed in neon orange. The special color also runs through the interior of the book — as a visual guide and highlight. In combination with one of the company's CI colors, metallic blue. Another special highlight of the book is the endpaper with abstract city maps showing the two locations of Stuttgart and Berlin as a bracket for the work. To emphasize the individual character of the projects, each building was given its own chapter with an individual color, visually placing it in brackets. A neon orange bookmark was included as an addition, allowing readers to mark their favorite project.

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Client:

Copro

Location:

Berlin

Services:

Design

Year:

2018

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