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Bold Branding for Berlin’s New Innovation Campus

Luxwerk

Branding
Strategy

LUXWERK’s bold corporate identity promotes a new Berlin innovation campus. Honoring its light bulb legacy, the name bridges past and future, with dynamic designs and vibrant blue visuals showcasing a space where anything is possible.

Strategy
Develop a strong corporate identity through a name that resonates and a graphic approach that is both bold and tech-savvy yet simple. This includes crafting a positioning paper and establishing a comprehensive identity ready to support all communication needs, bringing the vision of the space to life even before construction begins.

Solution
We initiated the project by creating a new brand identity with a fresh name: LUXWERK. This name honors the legacy while bridging the past and present- Dynamic outlines add momentum to the corporate identity, making the flexibility of the site tangible. A vibrant digital blue takes center stage, transforming the space into a 'blue box' where anything is possible!

Client:

Aventos Management GmbH

Location:

Berlin

Services:

Brand Strategy, Art Direction, Brand Design

Year:

2022

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Luxwerk logo design large in a blue colorway on the side of a building.
Luxwerk logo design large in a blue colorway on the side of a building.
Luxwerk logo design large in a blue colorway on the side of a building.
Luxwerk logo design large in a blue colorway on the side of a building.
Phone mockup image of a Luxwerk post graphic design.
Mockup of the advertising posters for Luxwerk featuring the corporate identity blue and simple line art.
Phone mockup image of a Luxwerk post graphic design.
Mockup of the advertising posters for Luxwerk featuring the corporate identity blue and simple line art.
Phone mockup image of a Luxwerk post graphic design.
A Luxwerk branded flag in blue with the logo in white, as part of the brand identity design
A Luxwerk branded flag in blue with the logo in white, as part of the brand identity design
Luxwerk corporate design custom arrow symbol in white on black backgound.
Black, blue and beige corporate identity Luxwerk colors with the graphic swirl on top.
Black, blue and beige corporate identity Luxwerk colors with the graphic swirl on top.
A Luxwerk branded flag in blue with the logo in white, as part of the brand identity design
Luxwerk corporate design custom arrow symbol in white on black backgound.
Black, blue and beige corporate identity Luxwerk colors with the graphic swirl on top.
A Luxwerk branded flag in blue with the logo in white, as part of the brand identity design
Luxwerk corporate design custom arrow symbol in white on black backgound.
Black, blue and beige corporate identity Luxwerk colors with the graphic swirl on top.
Photo of advertising banners for Luxwerk on a street. It reads "Heute schon mieten, was morgen zählt. - Sie haben Ideen, wir die Quadratmeter"
Photo of advertising banners for Luxwerk on a street. It reads "Heute schon mieten, was morgen zählt. - Sie haben Ideen, wir die Quadratmeter"
Photo of advertising banners for Luxwerk on a street. It reads "Heute schon mieten, was morgen zählt. - Sie haben Ideen, wir die Quadratmeter"
Photo of advertising banners for Luxwerk on a street. It reads "Heute schon mieten, was morgen zählt. - Sie haben Ideen, wir die Quadratmeter"
In white text it says "Berlin" on a bright blue background.
In white text it says "Berlin" on a bright blue background.
In white text it reads "Sie haben die Ideen, wir die Quadratmeter. Luxwerk" on a black background, as one of the claims of the corporate identity
In white text it says "Berlin" on a bright blue background.
In white text it reads "Sie haben die Ideen, wir die Quadratmeter. Luxwerk" on a black background, as one of the claims of the corporate identity
In white text it says "Berlin" on a bright blue background.
In white text it reads "Sie haben die Ideen, wir die Quadratmeter. Luxwerk" on a black background, as one of the claims of the corporate identity
Person wearing totebag with custom Luxwerk arrow symbol and luxwerk logo branding.
Person wearing totebag with custom Luxwerk arrow symbol and luxwerk logo branding.
Luxwerk branded scarf in blue, white and black colors on a chair with plants in the background, as part of the brand identity design
Person wearing totebag with custom Luxwerk arrow symbol and luxwerk logo branding.
Luxwerk branded scarf in blue, white and black colors on a chair with plants in the background, as part of the brand identity design
Person wearing totebag with custom Luxwerk arrow symbol and luxwerk logo branding.
Luxwerk branded scarf in blue, white and black colors on a chair with plants in the background, as part of the brand identity design

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RASMO

Balancing dualities

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Haferkater

Haferkater

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.