Meeting under the stars

Cee Cee Moonlight Movie Night

Event

Content

An open-air experience that blends film, community and brand experience. With the Moonlight Movie Night, Cee Cee created an open-air experience for Hinge that translated a digital brand moment into a real community encounter. Instead of swipes and screens, the focus shifted to real-world presence and authentic togetherness. In Berlin and Hamburg, we designed an atmospheric space where film culture and community activation meet, making Hinge’s brand promise tangible. The Moonlight Movie Night combined content, event design and social media into a cohesive brand experience that created closeness and encouraged meaningful moments.

Strategy: Hinge, the dating app designed to be deleted, wanted to bring their new campaign film into the real world and spark genuine offline connections within their community. The goal was to move beyond digital interactions and create an experience that makes the brand claim tangible. We developed an open-air experience centered around the rom-com Palm Springs and launched a cross-media campaign to activate the event in Berlin and Hamburg. Through targeted city touchpoints, social media and community building, we reached the right audiences and created moments of real-world togetherness.

Solution: Cee Cee crafted the entire Moonlight Movie Night journey, from awareness-building announcements to an immersive and memorable cinema evening. Together with Hinge, we created reach, strengthened emotional engagement and placed real-world connections at the center of the brand experience.

Client:

Hinge

Location:

Berlin and Hamburg

Services:

Content, Event Design, Event Management, Photography, Social Media, Naming

Year:

2025

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