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Cee Cee Moonlight Movie Night

Event
Content

Ein Open-Air Experience, das Film, Community und Brand Experience verbindet. Mit der Moonlight Movie Night entwickelte Cee Cee für Hinge ein Open-Air Experience, das die digitale Brand Story in ein reales Community-Erlebnis überführt. Statt Swipes und Screens standen Real-Life Connections im Mittelpunkt. In Berlin und Hamburg schufen wir einen atmosphärischen Raum, in dem Filmkultur und Community Activation zusammenkommen und Hinges Brand Promise unmittelbar erlebbar wurde. Die Moonlight Movie Night verband Content, Event Design und Social Media zu einem ganzheitlichen Markenerlebnis, das Nähe ermöglicht und Begegnungen fördert.

Strategie Hinge, die Dating-App designed to be deleted, wollte ihren neuen Kampagnenfilm in die reale Welt überführen und echte Real-Life Connections innerhalb ihrer Community möglich machen. Ziel war es, über digitale Interaktionen hinauszugehen und ein Erlebnis zu schaffen, das das Brand Promise greifbar macht. Wir entwickelten ein Open-Air Experience rund um den Film Palm Springs und setzten eine crossmediale Campaign auf, um das Event in Berlin und Hamburg zu aktivieren. Über gezielte City Touchpoints, Social Media und Community Building erreichten wir die richtigen Zielgruppen und schufen Momente echter Nähe. Das Konzept brachte Filmkultur, Community Activation und Brand Experience in einem kohärenten Erlebnis zusammen.

Lösung: Cee Cee entwickelte die gesamte Moonlight Movie Night Journey – von der Awareness-Phase über Social Teasers bis hin zu einem immersiven Kinoabend, der lange in Erinnerung bleibt. Gemeinsam mit Hinge erzeugten wir Reichweite, stärkten Emotional Engagement und rückten Real-Life Connections in den Mittelpunkt der Brand Experience. Die Moonlight Movie Night wurde zu einem lebendigen Ausdruck dessen, wofür Hinge steht: meaningful connections.

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Kunde:

Hinge

Standort:

Berlin and Hamburg

Dienstleistungen:

Content, Event Design, Event Management, Photography, Social Media, Naming

Year:

2025

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People lounging on pillows at an outdoor lakeside Cee Cee Moonlight Movie Night in Berlin at dusk, watching a projector screen with a bonfire glowing in the background
People lounging on pillows at an outdoor lakeside Cee Cee Moonlight Movie Night in Berlin at dusk, watching a projector screen with a bonfire glowing in the background
People lounging on pillows at an outdoor lakeside Cee Cee Moonlight Movie Night in Berlin at dusk, watching a projector screen with a bonfire glowing in the background
People lounging on pillows at an outdoor lakeside Cee Cee Moonlight Movie Night in Berlin at dusk, watching a projector screen with a bonfire glowing in the background
Two women laughing at HIngie (brand mascotte) photo booth, holding open a purple curtain, part of a Hinge event in Berlin conceived and organized by Cee Cee Berlin
Two women laughing at HIngie (brand mascotte) photo booth, holding open a purple curtain, part of a Hinge event in Berlin conceived and organized by Cee Cee Berlin
A hand pulling a black-and-white photo strip from a Hinge-branded photo booth, showing two women posing together — a moment from an event concept and production by Cee Cee Berlin
Two women laughing at HIngie (brand mascotte) photo booth, holding open a purple curtain, part of a Hinge event in Berlin conceived and organized by Cee Cee Berlin
A hand pulling a black-and-white photo strip from a Hinge-branded photo booth, showing two women posing together — a moment from an event concept and production by Cee Cee Berlin
Two women laughing at HIngie (brand mascotte) photo booth, holding open a purple curtain, part of a Hinge event in Berlin conceived and organized by Cee Cee Berlin
A hand pulling a black-and-white photo strip from a Hinge-branded photo booth, showing two women posing together — a moment from an event concept and production by Cee Cee Berlin
Two women dancing and laughing with wine glasses under purple party lights at a Hinge event in Berlin, produced by Cee Cee Berlin
Two women dancing and laughing with wine glasses under purple party lights at a Hinge event in Berlin, produced by Cee Cee Berlin
Two women laughing and playfully eating Hinge-branded 'H' cookies on sticks at a Berlin event conceived and organized by Cee Cee Berlin
Two women dancing and laughing with wine glasses under purple party lights at a Hinge event in Berlin, produced by Cee Cee Berlin
Two women laughing and playfully eating Hinge-branded 'H' cookies on sticks at a Berlin event conceived and organized by Cee Cee Berlin
Two women dancing and laughing with wine glasses under purple party lights at a Hinge event in Berlin, produced by Cee Cee Berlin
Two women laughing and playfully eating Hinge-branded 'H' cookies on sticks at a Berlin event conceived and organized by Cee Cee Berlin
Rows of purple, pink, and grey Fatboy and pillows arranged on the grass under a willow tree for an outdoor movie night in a Berlin park, with a projector set up nearby — an event concept and production by Cee Cee Berlin
Rows of purple, pink, and grey Fatboy and pillows arranged on the grass under a willow tree for an outdoor movie night in a Berlin park, with a projector set up nearby — an event concept and production by Cee Cee Berlin
Rows of purple, pink, and grey Fatboy and pillows arranged on the grass under a willow tree for an outdoor movie night in a Berlin park, with a projector set up nearby — an event concept and production by Cee Cee Berlin
Rows of purple, pink, and grey Fatboy and pillows arranged on the grass under a willow tree for an outdoor movie night in a Berlin park, with a projector set up nearby — an event concept and production by Cee Cee Berlin

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