Ziegert’s New HQ Welcome Experience

Inspired by the concept of the iconic brown paper lunch bag, we put together a package that includes important onboarding information, highlights of the new office space and a welcoming message from the board members. As we believe that a good working environment is not just about the physical office, but also its surroundings, we included a Cee Cee Neighborhood Map to inform employees about the best lunch spots in the area or tips on exploring their new kiez. We adjusted the existing Cee Cee Mitte/Kreuzberg map to match the corporate style, visual identity and fonts and used Pantone’s Neon Orange for a refreshing pop of color. We combined all deliverables into an elegant black Granit bag, customized with a welcoming message sticker, that is both informational and aesthetically pleasing.