Ziegert’s New HQ Welcome Experience

Ziegert Welcome Pack

Branding

Strategy

Welcome to your new neighborhood! With this project we were tasked with conceptualizing and designing a welcome package for real estate company Ziegert to mark their relocation and welcome employees to the new headquarters in Berlin Mitte.

Inspired by the concept of the iconic brown paper lunch bag, we put together a package that includes important onboarding information, highlights of the new office space and a welcoming message from the board members. As we believe that a good working environment is not just about the physical office, but also its surroundings, we included a Cee Cee Neighborhood Map to inform employees about the best lunch spots in the area or tips on exploring their new kiez. We adjusted the existing Cee Cee Mitte/Kreuzberg map to match the corporate style, visual identity and fonts and used Pantone’s Neon Orange for a refreshing pop of color. We combined all deliverables into an elegant black Granit bag, customized with a welcoming message sticker, that is both informational and aesthetically pleasing.

Client:

Ziegert Immobilien

Location:

Berlin

Services:

Brand Strategy, Brand Design, Art Direction, Design

Year:

2019

More Info

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An Overview of the different graphic designs for the Ziegert Welcome Pack, assembled together

A photograph of the packaging design of the Ziegert Welcome Pack.

A close up on the branding and graphic design for the Ziegert Welcome Pack.

An Overview of the different graphic designs for the Ziegert Welcome Pack, laying next to each other.

An image of the neighborhood map graphic design for the Ziegert Welcome Pack.

A close up on the content of the Neighborhood Map done for the Ziegert Welcome Pack, showing the graphic design.

An image of the graphic design of a flyer for the Ziegert Welcome Pack.

An image of the communication design of a flyer for the Ziegert Welcome Pack.

A close up of the overview of all the different graphic designs done for the Ziegert Welcome Pack.

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