A Visual Identity for a Mediterranean Hideaway

Can Miret

Branding

Content

In the north of Mallorca lies the private holiday home, Can Miret. The house, which is in traditional Mallorcan style with a garden and pool, has been painstakingly transformed by the owners into a stylish and modern holiday home.

Strategy: The task of cee Cee Creative was to make Can Miret visible and create a look & feel that would suit the target group and reflect the property’s highly personal character. We sought to capture the Mediterranean warmth and the charisma.

‍Solution: The solution was to create a warm palette of colors that depicted the world between the house, its garden and the landscape, the pool and sea and irregular, imperfect forms as design elements. We wanted the logo to have an analog aesthetic, so we developed a hand-drawn word mark. We combined a simple sans serif typeface with a in typewriter-style font, representing “the beautiful, simple life” that a holiday at Can Miret offers. The new design was used for the creation of a website, a printed brochure and postcards. We complemented this with a visual language combining photos of the house, estate and surroundings and text content for website, marketing-materials ans social media.

Client:

Can Miret

Location:

Mallorca

Services:

Consulting, Design, Content, Social Media Management

Year:

2018

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