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Monochrome by Oatly Pop-up

Branding
Event

Wie macht man Matcha im echten Leben greifbar – und schafft dabei maximale Momente, die man einfach teilen muss? Für Monochrome by Oatly auf dem Ku'damm haben wir ein Pop-up-Konzept entwickelt, das Marke und Produkt auf Anhieb unverwechselbar macht.

Strategie: Unsere Antwort war radikal konsequent: das Grünste vom Grünen. Statt Matcha nur zu bewerben, machten wir die Farbe selbst zum Markenerlebnis. Wir definierten eine präzise Grün-Farbrange und verwandelten den ursprünglich grauen Raum in eine durchgehend monochrome Welt. Innerhalb dieser Range kuratierten wir ausschließlich grüne Objekte und Produkte — bevorzugt von Berliner Designer:innen sowie Ikonen wie dem Ampelmann, die tief mit der Stadt und ihrer Geschichte verbunden sind. So entstand ein Raum, in dem lokale Identität und Oatly-Markenwelt nahtlos ineinanderfließen: konsequent und wiedererkennbar.

Lösung: Monochrome by Oatly wurde zur fotogenen Bühne am Ku'damm — ein Pop-up, das auf den ersten Blick als Oatly Matcha lesbar ist und an jeder Ecke organisch verwertbare Social-Media-Motive liefert. Aus einem Verkaufsraum entstand ein Markenerlebnis, das nachhaltige Sichtbarkeit erzeugt und eines beweist: Wenn Designkonzept und Produktidentität konsequent zusammengedacht werden, braucht es kein Logo, um die Marke zu erkennen.

Client:

Oatly

Location:

Berlin, Germany

Services:

Event Design, Brand Design, Brand Activation, Spatial Design

Year:

2026

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Green vintage Cadillac inside the Oatly Monochrome pop-up store – brand experience and corporate design in action
Green vintage Cadillac inside the Oatly Monochrome pop-up store – brand experience and corporate design in action
Green vintage Cadillac inside the Oatly Monochrome pop-up store – brand experience and corporate design in action
Green vintage Cadillac inside the Oatly Monochrome pop-up store – brand experience and corporate design in action
3D rendering of the Oatly Monochrome store concept – retail design featuring vintage car and product display
3D rendering of the Oatly Monochrome store concept – retail design featuring vintage car and product display
Car trunk filled with Oatly packaging at the pop-up store – content creation for brand activation
3D rendering of the Monochrome by Oatly sales counter – corporate design and pop-up build-out concept
3D rendering of the Oatly Monochrome store concept – retail design featuring vintage car and product display
Car trunk filled with Oatly packaging at the pop-up store – content creation for brand activation
3D rendering of the Monochrome by Oatly sales counter – corporate design and pop-up build-out concept
3D rendering of the Oatly Monochrome store concept – retail design featuring vintage car and product display
Car trunk filled with Oatly packaging at the pop-up store – content creation for brand activation
Merchandise wall at the Oatly Monochrome pop-up – branding and product curation for brand experience
Merchandise wall at the Oatly Monochrome pop-up – branding and product curation for brand experience
Merchandise wall at the Oatly Monochrome pop-up – branding and product curation for brand experience
Merchandise wall at the Oatly Monochrome pop-up – branding and product curation for brand experience
Wall panel made of repeated Oatly packaging pattern with seating – corporate identity brought into physical space
Wall panel made of repeated Oatly packaging pattern with seating – corporate identity brought into physical space
Product display with rubber boots and merchandise – content agency styling for Oatly Monochrome
Monochrome by Oatly sales counter with beverage fridges – event design for brand activation
Wall panel made of repeated Oatly packaging pattern with seating – corporate identity brought into physical space
Product display with rubber boots and merchandise – content agency styling for Oatly Monochrome
Wall panel made of repeated Oatly packaging pattern with seating – corporate identity brought into physical space
Product display with rubber boots and merchandise – content agency styling for Oatly Monochrome
Monochrome by Oatly sales counter with beverage fridges – event design for brand activation
Wall-mounted bin display in Monochrome by Oatly design – retail design detail by the creative agency
Wall-mounted bin display in Monochrome by Oatly design – retail design detail by the creative agency
Retail wall featuring yoga mats, socks and merchandise – brand experience design for the Oatly pop-up store
Wall-mounted bin display in Monochrome by Oatly design – retail design detail by the creative agency
Retail wall featuring yoga mats, socks and merchandise – brand experience design for the Oatly pop-up store
Wall-mounted bin display in Monochrome by Oatly design – retail design detail by the creative agency
Retail wall featuring yoga mats, socks and merchandise – brand experience design for the Oatly pop-up store
Container architecture of the Oatly Monochrome pop-up store – event concept by a creative agency
Container architecture of the Oatly Monochrome pop-up store – event concept by a creative agency
Container architecture of the Oatly Monochrome pop-up store – event concept by a creative agency
Container architecture of the Oatly Monochrome pop-up store – event concept by a creative agency

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