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Balancing dualities

RASMO

Branding
Content

Named after its home on Erasmusstraße in Moabit, RASMO embodies the spirit of Berlin—a city steeped in history yet brimming with forward-thinking innovation. This project combines ambitious sustainability goals, flexible workspaces, and contemporary design to honor its heritage while shaping the future.

Strategy: RASMO is a place of contrasts. Our vision was to create a corporate identity that balances these dualities: down-to-earth yet refined, approachable yet bold. Breaking away from conventional real estate communication, RASMO embraces a “Kiez Gedanke” (neighborhood spirit) approach, avoiding overly polished architectural jargon. The emphasis lies on fostering connections among tenants—symbolized by thoughtfully designed outdoor spaces and architecture that bridges the old and new parts of the building. This unconventional approach reflects RASMO’s ambition to create not just a building but a vibrant community where history and innovation coexist in harmony.

Solution: The RASMO identity is built around a bold logo, complemented by a friendly, vibrant color palette. The design language takes inspiration from the dynamic interplay between the building’s various sections. Overlapping rectangular forms with precise indentations guide the viewer's eye and organize content effectively. This modular system offers endless creative possibilities, ensuring every layout is as unique as the location.

Client:

INBRIGHT

Location:

Berlin

Services:

Naming, Logo Design, Branding, Copywriting, Editorial

Year:

2024

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The RASMO logo displayed in four vibrant colors, showcasing the brand's identity and design versatility
The RASMO logo displayed in four vibrant colors, showcasing the brand's identity and design versatility
The RASMO logo displayed in four vibrant colors, showcasing the brand's identity and design versatility
The RASMO logo displayed in four vibrant colors, showcasing the brand's identity and design versatility
A birdview image of the RASMO building featuring green roofs and a prominent yellow sign labeled 'Das Objekt'.
A birdview image of the RASMO building featuring green roofs and a prominent yellow sign labeled 'Das Objekt'.
A birdview image of the RASMO building featuring green roofs and a prominent yellow sign labeled 'Das Objekt'.
A birdview image of the RASMO building featuring green roofs and a prominent yellow sign labeled 'Das Objekt'.
Mockup of an iPad featuring the RASMO Exposé in their Corporate Identity Design.
Mockup of an iPad featuring the RASMO Exposé in their Corporate Identity Design.
Two women seated at a table, engaged with a laptop, collaborating on a project or discussion.
Mockup of an iPad featuring the RASMO Exposé in their Corporate Identity Design.
Two women seated at a table, engaged with a laptop, collaborating on a project or discussion.
Mockup of an iPad featuring the RASMO Exposé in their Corporate Identity Design.
Two women seated at a table, engaged with a laptop, collaborating on a project or discussion.
RASMO logo design lockup, explaining the safe space as defined in the corporate identity.
RASMO logo design lockup, explaining the safe space as defined in the corporate identity.
RASMO logo design lockup, explaining the safe space as defined in the corporate identity.
RASMO logo design lockup, explaining the safe space as defined in the corporate identity.
Typography details of the RASMO corporate identity, emphasizing contemporary design aesthetics.
Typography details of the RASMO corporate identity, emphasizing contemporary design aesthetics.
Typography details of the RASMO corporate identity, emphasizing contemporary design aesthetics.
Typography details of the RASMO corporate identity.
Typography details of the RASMO corporate identity, emphasizing contemporary design aesthetics.
Typography details of the RASMO corporate identity, emphasizing contemporary design aesthetics.
Typography details of the RASMO corporate identity, emphasizing contemporary design aesthetics.
Typography details of the RASMO corporate identity, emphasizing contemporary design aesthetics.
Typography details of the RASMO corporate identity.
Mockup of an iPad featuring the RASMO Exposé in their Corporate Identity Design.
Mockup of an iPad featuring the RASMO Exposé in their Corporate Identity Design.
Mockup of an iPad featuring the RASMO Exposé in their Corporate Identity Design.
Mockup of an iPad featuring the RASMO Exposé in their Corporate Identity Design.
A rendering of the RASMO office building courtyard.
A rendering of the RASMO office building courtyard.
Overview of all the pages of the RASMO architectural exposé in their brand identity design.
Showcase of two instagram post designs for RASMO.
Map design showcasing locations of interest around the RASMO office building.
A rendering of the RASMO office building courtyard.
Overview of all the pages of the RASMO architectural exposé in their brand identity design.
Showcase of two instagram post designs for RASMO.
A rendering of the RASMO office building courtyard.
Overview of all the pages of the RASMO architectural exposé in their brand identity design.
Map design showcasing locations of interest around the RASMO office building.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.